Marjolein gauges::

Will the hotel (the room) still have an iron and ironing board in 2025?

“Yes, probably. Business guests want wrinkle-free
clothes and preferably ironing yourself. Research shows
from GuestCompass.”

Column March 2021 

This really won’t happen. If you don’t want creases, you will really have to iron yourself. Especially the business guest still wants access to the ironing board and bolt. Preferably also in the room itself. So easy while watching the news. Just stab in your underpants.

Our observations

Business travelers have an important purpose during their hotel stay. Show up on time and neatly at their appointment. That means (unfortunately) ironing clothes. Even non-iron shirts wrinkle and tricks such as hanging clothes in the steaming shower work poorly. This group of guests therefore wants a hotel with a good ironing service. If there is, they will come (back). If it isn’t there, they stay away.

Advantages and disadvantages of the iron and ironing board in a hotel

Most guests want to iron themselves. An iron and ironing board are therefore a must. You can place these in a few rooms as standard or offer them on request. Whichever option you choose, always make sure you maintain everything properly. This is unfortunately a time-consuming task, but one that is important. There’s nothing more frustrating for a guest than an iron that’s broken, or worse, has limescale buildup or is dirty. Dirty? Yes, some guests iron more than just clothes… .

Advantages and disadvantages of the iron and ironing board in a hotel

Most guests want to iron themselves. An iron and ironing board are therefore a must. You can place these in a few rooms as standard or offer them on request. Whichever option you choose, always make sure you maintain everything properly. This is unfortunately a time-consuming task, but one that is important. There’s nothing more frustrating for a guest than an iron that’s broken, or worse, has limescale buildup or is dirty. Dirty? Yes, some guests iron more than just clothes… .

Our vision

If you want to keep your business guests happy, you have to offer a good ironing service. A service without hassle and preferably without (too much) extra costs. That means irons and ironing boards in the hotel room or available on request at the reception. Another option is a so-called ironing room on every floor. That is easier to maintain, but less customer-friendly. Have fun ironing together? Guests are not too fond of it. The same goes for dry cleaning; too expensive.

 

What trends do we see?

What applies to the Dutch business traveler also applies to foreign travellers. Hotels are chosen and judged on their ironing service. In Great Britain, an iron and ironing board are usually standard room equipment in hotels. Or guests can take advantage of a quick dry cleaning service where clothes are ready the same day and/or specially packed (‘boxing’) so that they remain wrinkle-free. And that for a small amount.

”Will the iron and ironing board in hotels still exist in 2025?”.

 

What does our panel say?

Our expert panel is not so sure whether ironing will remain possible in hotel rooms. “You see more and more hotels with an ironing room for guests or hotels that offer a special ironing service where the staff briefly irons the clothes for guests,” said one of our panel members.

Only some of the hotel guests find ironing important during their stay. That group would like a good iron in their room and if possible, one with a lot of steam. It irons well and quickly.

Ironing: for business guests it is a necessary evil. If you help to get that annoying job done quickly, you will score points as a hotel. An ironing service that runs smoothly keeps business guests coming (back).

More about our panel

Together with a panel of seven diverse hotel experts, we explore the hotel facilities of the future. In addition, we asked 482 hotel guests in the Netherlands and Belgium for their opinion about these facilities.

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